What is AP24 Toothpaste?
A new whitening toothpaste is causing a stir on social media with its claims of unbelievable teeth whitening and unparalleled safety. AP24 is a whitening toothpaste manufactured by a company called NuSkin, which sells its products via multilevel marketing plans. It is also available for purchase on sites like Ebay and Amazon.
AP24 toothpaste has surged in popularity this year, thanks to successful social media marketing. It has thrived on Facebook and Instagram posts claiming real whitening results in as little as 1-2 days.
What do your dentists think about it?
It’s fine, and it won’t hurt you, but there’s no reason to spend $20-30 on a single tube of toothpaste.
Whitening toothpastes do not whiten your teeth. They only function to remove external staining caused by dark foods and drinks (the most common culprits being coffee, tea, and red wine). True bleaching only occurs when a peroxide compound is in contact with tooth enamel for an extended period of time, so unless you’re holding a peroxide-containing toothpaste or mouthwash in your mouth for 30 minutes or so, don’t expect actual bleaching to occur. AP24 does not contain any peroxides, so it is not bleaching the teeth.
Based on its ingredient list, it does not appear to contain anything that makes its mechanism of action different than any other whitening toothpastes. Its patented AP24 compound consists of an emollient and two surfactants, neither of which whiten teeth. The emollient claims to create a slick coating on the teeth so that new stains are less likely to adhere. The surfactants function to create a foam and adhere to plaque and food debris so that they are spit out instead of sticking to the teeth.
The main abrasives present in AP24 toothpaste (which was the main complaint against it by some opposing dentists) are the same chemicals present in other whitening toothpastes: Hydrated silica, Aluminum Dioxide and Titanium Dioxide. The measurement of a toothpaste’s abrasiveness to tooth structure is called the radioactive dentin abrasivity or RDA. In order for a toothpaste to obtain the American Dental Association‘s seal of approval, the RDA must be below 250. According to NuSkin, the manufacturer of AP24 Toothpaste, its RDA is 103, which would make it perfectly safe. It is well within the upper limit for safety in toothpastes.
Yes. It is as safe as most whitening toothpastes available on the market today. Patients with root exposure from gum recession and sensitive teeth should avoid all whitening toothpastes due to the likelihood of their abrasiveness damaging the root surface and causing even more tooth sensitivity.
Is it effective?
Maybe, but likely not more effective than any other whitening toothpaste used in the same manner! Why is that in italics? Because one of the benefits of all the hype associated with a new product, which claims fabulous results is that it inspires more motivation in the consumer to use it as directed on a consistent basis. So if you used Colgate or Crest Whitening toothpaste in the same way, you could expect the same results. The instructions for AP24 toothpaste tell you to brush for 3 minutes. How many of you use your other whitening toothpastes for 3 minutes?
Is it worth the high price tag?
Probably not. Just as it is not extraordinarily dangerous, it is also not extraordinarily different from the other brands of whitening toothpastes available. Use an over-the-counter whitening toothpaste with an electric toothbrush, and save your money for actual teeth whitening products from your dentist.
What is the best way to whiten your teeth?
Come see us! Make an appointment for a consultation with Dr. McConnell and Dr. Nguyen. Ask what their whitening options are.